1. You must be
willing to compromise. You must express, from the outset, that you are
going to be flexible - When working with a municipality, arguably the most
important of all strategies that you can use is the exploration of every option
that is available. Most developers will wholeheartedly believe in the projects
they are developing, ones that are formulated by engineers, financiers, and
planners, that they believe are best suited for their city or town. In their
minds, they will conceive of a project that is fully formed, checking off every
box on their proverbial wish list, e.g., high density, retail projects that
will be at the corner of an intersection of a highly trafficked affluent area
or set back variances related to the project. Unfortunately, some towns are not
going to approve the project that you have in mind. This is a realization that
many developers must come to when they are embarking upon any project. Our
so-called "perfect" plans will originate from several different
sources, whether this is through the help of the town council or local
concerned citizens. If we can adapt, subtracting and adding different features
to reflect the vision of the town's residents, we can overcome any resistance
that we face and successfully create collaborative projects that will be best
suited for those in the community.
2. Involve
stakeholders - You must have good communication with the town's
stakeholders, maintaining communication is not just an option in our highly
connected era. It is essential. You must ensure that your entire team is speaking
with one voice. If there are any on the spot decisions that are made, these
changes must be communicated between all parties. Whether you are dealing with
an influential community member, your municipal leader, or a local
environmental group, you must proactively seek the development of powerful
relationships with stakeholders to the best of your ability. You should never
strive to keep leadership, or the public, in the dark as this could be
potentially upsetting and will typically backfire, creating a breach of trust
between the town and the developer which is something you may not be able to
resolve. You must develop open and trusting relationships because these are the
best tools that will ensure that the municipalities that you are working with hear
your plans and concerns, and ultimately adopt them as their own.
3. Be patient and
consistent - Projects are simply not going to come together overnight.
Obtaining approvals can be a lengthy process, especially if you are dealing
with environmental issues that are very sensitive or trying to deal with the
impact of usage or traffic patterns. These can lead to delays and headaches for
both the developer and everyone in the city or town. You must maintain forward
momentum always, pushing ahead on obtaining permits, realizing that the
approval process is simply going to take a little bit of time. You must learn
to wait for the resolution of every aspect of the project you are working on
before taking the next step which will probably lead to delays. If you can step
back and wait, these things are going to occur - these are simply risks that
need to be taken on certain projects.